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Guide to Digital Marketing Basics for New Businesses

Are you a new business owner looking to get started with digital marketing? Digital marketing can be an intimidating arena for newcomers, but once you understand the basics of how it works and what strategies are available, you’ll quickly be on your way. Don’t worry if concepts like SEO, social media, or PPC are totally foreign to you – that just means this blog post was written especially for you! In our guide to digital marketing basics for new businesses, we’ll walk through each essential element step-by-step so that local businesses have all the tools necessary to succeed in today's highly competitive online world.



Brand Identity

You want to know who you are and what makes your brand special, so creating a strong identity is essential for any successful digital marketing strategy. It all starts with the basics, like designing a memorable logo and picking the right fonts and colors that will make your brand instantly recognizable. Don't forget: you've got to keep it consistent when communicating with your customers on print and digital platforms. Make sure you have a unique voice, fun yet professional that conveys exactly who you are as a business to create an even more polished brand image. Having it all together digitally ensures customers get the fullest experience with your company – and can help influence their decision-making in your favor!


Professional Website

A website is the foundation for your online presence, and likely the first impression potential customers get of your business. Even if you don’t operate online, you still need a professional website that customers can look up to better understand what you offer. As you move forward in the website building process, make sure to consider four key elements: a domain name that accurately reflects your business, SEO strategies to increase visibility, a web design that compels visitors and encourages engagement, and a mobile responsive design as mobile usage has surpassed desktop internet browsing.


Social Media

Social media is a game-changer when it comes to digital marketing for small businesses. It's easy, free and can help you reach new heights in terms of visibility, engagement and brand loyalty. There are plenty of creative ways to use social media to make the most of it - from creating hashtag campaigns or running giveaways on Instagram and Twitter, to sharing relevant blog posts on LinkedIn and creating sophisticated video content for TikTok and YouTube. Don't forget that every platform has different types of content best suited for it; make sure you know what works before diving in!




Digital Advertising

With online advertising, your business can reach its target audience quickly and easily. It's the perfect way to build a powerful brand presence while increasing conversions and ROI. Whether it's Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, TikTok Ads or LinkedIn Ads, you'll have the opportunity to tailor content specifically to your potential customers. And don't forget about other advertising opportunities such as podcast sponsorships and influencer collaborations - each with their own unique benefits for businesses of any size. So if you're looking for an effective form of promotion for your business, try out some of these online advertising strategies and watch your sales skyrocket!


The journey of learning digital marketing, like any new discipline, can be intimidating at first. But, with a little bit of knowledge and guidance, even the most reluctant beginner can easily embrace it and reap the numerous benefits that come with having an effective online presence. Armed with the information provided in this guide to digital marketing basics for new businesses, you now have a number of solid strategies to start building up your online presence and gaining traction among potential customers. Digital marketing is an ever-evolving landscape but these fundamentals will help make sure that you have a strong foundation from which to create your brand identity and grow your business. Now go out there and get started on making your mark!



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